With the ambition of a strategic partnership

Emerging technologies reshaping sports: AI, wearables, data analytics, XR, advanced biomechanics, digital training, and the study of advanced technical materials.

Advances in performance science, injury recovery, advanced nutrition, preventive medicine, and the future of athlete health.

Sport as a driver of global wellbeing and longevity, improving quality of life for individuals and communities.

Lessons from sports applied to business, and personal stories of athletes, coaches, and innovators overcoming extraordinary challenges to achieve remarkable success.

Sports as a tool for diplomacy and cultural exchange, promoting universal values and addressing social challenges such as inclusion, diversity, inequality, and education.

Fan experience, new sports event formats, the relationship between sports and the economy, and how sports creates value.